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Past Projects

Below is a sampling of some of our past projects.

Writing for Print

InFocus Magazine: researcher and article author of Dream Job Nightmare, Dying to be Heard, The Faces of Pain, Surviving Change, and The Wizard of Org (which earned an International Summit Award. View

10 by 10 Challenge: brochure copy writing. View

Tourism Abbotsford: 2007 Travel Guidecopy writing.

BSIA BC Magazine: numerous industry and company profile articles.

Hub Fire Engines & Equipment Ltd.: promotional brochure and flat sheet copy writing.

Fraser Health: Home & Community Care New Initiatives Publication – publication management, research, writing. View

Writing for Web

Blue Sage Bed and Breakfast: web copy.

Flair Innovations: navigation, web copy.

International Internet Advertising Services Inc.: Client Services - copy writing for an estimated 30+ websites.

School District 34: International Program – web copywriting, branding consultation.

Branding

Flair Innovations: Rebranding Anna Pollock - assisted with brand strategy; provided creative advice on image, logo, web, rackcard; drafted web copy.

Fraser Valley Child Development Centre: Rebranding – new brand creation management; development of new logo, tag line, brand character, key messages, and public relations plan. View new logo and tag line.

International Internet Advertising Services Inc.: Rebranding Home Comfort Inspections - devised new business name (The House Whisperers); provided creative direction on new logo; wrote web copy.

Tourism Abbotsford: Arts, Culture & Heritage – sub-brand development and initial marketing strategy, new logo development, brochure & web copy, press releases, launch event management.

Chez La Fille: Brand Enhancement – revise business name, develop new tag line, write brief ad/branding copy for business card. View back of business card

Re: Messaging Solutions Inc.: Rebranding – rebranding strategy and implementation, new business name, tag lines, logo, website, radio & print advertising, brochure, press releases, customer transition strategy & implementation. View brochure

Marketing

Tourism Abbotsford: 2006 & 2007 Circle Farm Tourad copy & editorial for various publications, web copy, press releases, launch event management. (The 2006 campaign received two awards: for copy writing and marketing effectiveness.) View advertorial

Tourism Abbotsford: Downtown Abbotsford Promotion – campaign project management, creative direction, brochure and web copy writing.

InsideArt Cooperative: Marketing Strategy & Brand Enhancement - reviewed other suggested strategies; consulted with client group members; recommended a new strategy and devised new brand story; authored brochure and web copy.

Community Futures South Fraser: Farmers’ Market Launch - facilitated creation of a common vision; developed administrative infrastructure (budget, policies, forms, quality control measures); developed sponsorship marketing opportunities; devised a name, brand, and colourful visual identity; devised and implemented a promotional strategy. Lauded as the most successful market launch in BC’s history.

Communications/PR

Township of Langley: Website Stakeholder Engagement - consultation with numerous stakeholder group representatives through surveys, interviews, and focus groups; best practices in public service websites research; recommendations for main and sub-menu navigation, content, and functionality. View Report Table of Contents

Fraser Health: Abbotsford Regional Hospital and Cancer Centre Public Relations – writing series of 12 articles and five feature supplements introducing programs and services at the new facility; event management for public forums and open houses; communication initiatives regarding transition. This program received an International Summit Award.

Fraser Health: Falls Prevention Campaign – campaign project management, creative, brochure, poster, and ad copywriting, publication management, community clinic event management.

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